Brand: Hindustan Unilever Limited
Agency: Mindshare Fulcrum
TG: Females in the age group of 18 to 25 years
An engaging activity was to be thought about on the occasion of Valentine's Day with the basic idea being to attract females and induce them to participate in the activity, thus bringing about the a brand recall and reaffirming the brand positioning.
With the brief kept in mind, a huge LED wall of 15ft x 25ft was installed, synced with an iPad application at Fun Republic Cinema, Andheri. The activity revolved around attracting the female folk to interact with Anchor and VJ Manish Paul. They were asked a few simple questions about their Valentine's Day plan and post this were asked to kiss the image of VJ Manish Paul on the iPad. As soon as the kiss was planted on the iPad, a lip-stick mark appeared on the LED screen. Eventually, a collage made with lip-stick marks was formed depicting the image of VJ Manish Paul.
The activity was a huge success with around 52 beautiful girls taking part in the event.