Company – Mahindra farm equipments

Brand Name – Arjun tractors

Industry – Farm equipments

Campaign Coverage – Interior cities of Tamil Nadu

The Mahindra farm equipment’s in-film branding in the Rajnikant – starrer Tamil blockbuster ‘Kuselan,’ which released on the 1st Aug 08,’ was a Herculean achievement for the brand as the star value for Rajnikant is undisputedly very high in the south.

The brand wanted to use this opportunity to make a reassurance to the present customer-base for the product, apart from creating brand visibility for the prospective audience.

100 movie tickets were booked and reservations were made at 20 single screen cinemas in the far interiors of Tamil Nadu for the brand’s present customers.

Areas covered in the activity:

Coimbatore, Hosur, Nagapattinam, Cuddalore, Karaikudi, Pollachi, Dindugal, Karur, Ponneri, Erode, Kumbakonam, Salem, Sathyamangalam, Thanjavur, Theni, Theiruthuraipoondi, Thiruvannamali, Trichy, Vellore and Villupuram.