• Theatres are identified and shows are booked for a week or as per client brief
• Decorated announcement vans are sent to various parts of the selected
area
• Free invitations are given to all to view movies at the aforesaid selected
theatres
• The choice of movie ensures the desired target audience
• Ads at the start of the movie and in the interval are used for creating
brand awareness
• Games, food & other ideas are implemented to engage the audience
• Branding can also be done in the selected theatre during the activity
period to make a continuous tapping
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